The "Orange Economy", also known as the "Creative Economy", represents the group of economic activities where the main value is derived from intellectual property, cultural heritage.The term was popularized by the Inter-American Development Bank to symbolize the color often associated with culture, identity, and transformation. The Orange Economy is more than just "fun and games".It is a labor-intensive, high-growth sector that creates "future-ready" jobs. As India transitions toward a service-led growth model, leveraging its vast cultural capital and young, digitally native population will be essential to reaching the goal of "Viksit Bharat 2047".
The Orange Economy is built on the "3 Cs": "Content, Creativity, and Culture". It encompasses a wide range of industries, including:
* Media & Entertainment:Cinema (Bollywood/Tollywood), OTT streaming, music, and radio.
* AVGC-XR:Animation, Visual Effects, Gaming, Comics, and Extended Reality.
* Arts & Heritage:Performing arts, crafts, museums, and historical tourism.
* Design & Services:Fashion, architecture, advertising, and graphic design.
Globally, the creative industries contribute roughly 3% of world GDP and employ nearly 30 million people. In India, the sector is estimated to be worth approximately ₹2.5 trillion in 2024, with high-growth segments like gaming (₹232 billion) and animation/VFX (₹103 billion) leading the charge.
The "multiplier effect" of the Orange Economy is its greatest strength. For instance, the "Concert Economy" - a subset of this sector - generates revenue far beyond ticket sales by fueling demand for hospitality, local transport, security, and advertising.
The Union Budget 2026-27 marked a turning point by formally recognizing the Orange Economy as a primary engine for job creation. Key initiatives include:
* AVGC Content Creator Labs:Establishing labs in 15,000 schools and 500 colleges to train the projected 2 million professionals needed by 2030.
* National Institute of Design (NID):Setting up a new institute in Eastern India to address the talent gap.
* Cultural Destinations:Transforming 15 major archaeological sites (like Dholavira and Sarnath) into immersive cultural hubs using AR/VR technology.
Despite its potential, the Orange Economy faces structural bottlenecks:
* Regulatory Hurdles: Organizers often require 10-15 separate clearances for live events.
* Intellectual Property (IP) Protection: Ensuring creators receive fair compensation in the age of AI and digital piracy remains a challenge.
* Infrastructure: There is a persistent shortage of large-scale venues and modern digital labs in non-metro cities.
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